Hi! I’m Parul Srivastava, the founder of PaarulDigi, where I help businesses grow and shine in the digital world. With 9 years of experience in office operations and a passion for digital marketing, I’ve developed a knack for creating strategies that truly work—whether it’s improving SEO, crafting content that connects, or running engaging social media campaigns.
My journey began with managing office operations, where I honed my skills in organization, communication, and problem-solving. Those experiences gave me a solid foundation to transition into digital marketing, where I found my true calling. Now, I combine those skills with my digital marketing expertise to help businesses build their online presence and reach their goals.
At PaarulDigi, I focus on delivering real, measurable results. Whether it’s helping a brand rank higher on Google, creating content that tells their story, or running campaigns that spark conversations, I’m all about helping businesses grow in a way that feels authentic and impactful.
I’m always eager to learn and keep up with the latest trends to ensure my strategies stay fresh and effective. If you’re looking for someone who’s passionate, dedicated, and ready to help your brand succeed, let’s connect and make something amazing happen!
SEO Optimization
I am experienced in optimizing websites to rank higher on search engines, increasing organic traffic, and boosting visibility on the SERP Page.
Social Media Marketing
Skilled in creating engaging content and managing campaigns across platforms like Instagram, Facebook, and LinkedIn to increase brand presence.
Google Ads
I create and manage targeted Google Ads campaigns to drive traffic, generate leads, and increase conversions. By optimizing ad copy, keywords, and budgets, I ensure high ROI and measurable business growth.
My Skills
Content Creation
Experienced in crafting compelling content, from blog posts to ad copy, that resonates with target audiences and drives results.
Data Analytics
Proficient in analyzing marketing data to optimize strategies and improve ROI through tools like Google Analytics and SEMrush.
Email Marketing
I design personalized email campaigns using tools like Mailchimp, focusing on segmentation and audience-specific needs. My approach ensures high engagement rates, fostering lasting customer relationships and brand loyalty.
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My Projects
1. E-Commerce SEO Optimization
- Project Overview: Optimized a mid-sized e-commerce website to improve organic traffic and sales.
- Key Actions: Conducted keyword research, optimized product pages, implemented on-page SEO techniques, and improved site speed and mobile responsiveness.
- Results: Achieved a 35% increase in organic traffic and a 20% boost in online sales within three months.
2. Local SEO for a Small Business
- Project Overview: Helped a local café rank higher in Google search results for "coffee shops near me."
- Key Actions: Optimized the Google My Business profile, improved local citations, and targeted location-based keywords.
- Results: Increased foot traffic by 50% and achieved a top-three ranking in local search results.
3. Blog SEO Revamp
- Project Overview: Enhanced SEO performance for a company blog with declining traffic.
- Key Actions: Conducted content audits, optimized blog posts with updated keywords, added internal links, and created an editorial calendar.
- Results: Boosted blog traffic by 60% and reduced bounce rates by 15%.
4. Technical SEO Audit and Fixes
- Project Overview: Improved website performance for a SaaS company by addressing technical SEO issues.
- Key Actions: Fixed broken links, improved site architecture, optimized meta tags, and implemented schema markup.
- Results: Increased organic visibility and improved site health score from 65% to 90%.
5. SEO Campaign for a Digital Marketing Blog
- Project Overview: Designed and executed an SEO strategy for PaarulDigi's blog to drive engagement and traffic.
- Key Actions: Performed competitor analysis, optimized content for long-tail keywords, and built backlinks from reputable sources.
- Results: Grew organic traffic by 40% and established the blog as a trusted resource in the industry.